"The sad thing about a poor musical is that as much effort goes into it as goes into a good musical - probably more." ~ Clive Barnes. New York Times. 1967 review of How Now Dow Jones.
When a new idea is a hit it looks easy. Oh sure. Let’s take a satirical novel about corrupt businessmen and make it a musical!
I Can Get it for You Wholesale and What Makes Sammy Run went for grit; focusing on the victims of the con men. How Now Dow Jones went for breezy and jokey but gasped and wheezed instead. Both Sammy and How Now have been revived regionally with revised books but none have captured the lightning in the bottle of the frequently revived How to Succeed.